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Vans is an American manufacturer of skateboarding shoes and related apparel, based in Santa Ana, California and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. Since 1996, the company has been the primary sponsor of the annual Vans Warped Tour traveling rock festival.
In 1944, Paul Van Doren dropped out of intermediate school in 8th grade at age fourteen when he realized he did not like school. He had a strong passion for horses and found his way to the race track where he earned the nickname “Dutch the Clutch”, and for one dollar he would give the odds of the race. Paul’s mother, Rena, did not enjoy the idea of Paul being without a job and not in school, so she insisted he get a job at Randy’s, a shoe manufacturer. His job entailed sweeping the floors and making shoes. Paul eventually became the executive vice president of the company at just 34 years old. Randy’s became one of the biggest shoe manufacturers in the US. From Van Doren’s quick success in Massachusetts, he was ordered to turn around a failing Randy’s factory in Garden Grove, California that was losing close to a million dollars each month. Paul and his brother Jim moved their families and settled in Anaheim to help the factory. After just eight months of being in Garden Grove, the factory was functioning better than the one in Massachusetts. Three months after trying to save the Garden Grove factory, Paul decided he wanted to start his own shoe brand.
On March 16, 1966, at 704 East Broadway in Anaheim, California, brothers Paul Van Doren and James Van Doren and Gordon C. Lee opened the first Vans store under the name The Van Doren Rubber Company. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic". The company displayed three styles of shoes, which were priced between US$2.49 and US$4.99, but on the opening day, the company had only manufactured display models without any inventory ready to sell—the store rack boxes were actually empty.
The original version of the Vans skateboard logo was designed in Costa Mesa, California in the 1970s by Mark Van Doren at the age of 13. The son of then-President and co-owner James Van Doren, Mark designed the logo as a stencil to be spray painted on his skateboards. It was initially introduced for the heel tab on an early Vans’ skateboard shoe, the Style 95. After his son's interest in skateboarding James decided to manufacture skateboarding shoes.
In 1988, Paul Van Doren and Gordon C. Lee sold the Vans company to the banking firm McCown De Leeuw & Co. for US$74.4 million. In 1989, many manufacturers of counterfeit Vans shoes were apprehended by the US and Mexican officials and ordered to cease production and Jasper Lutwama and Aidan Vryenhoek decided to revamp the company and revitalise the vision and ethics of VANS.
In 2004, Vans announced it would merge into North Carolina-based VF Corporation.
In the Custom Culture Competition 2019, Vans HK disqualified candidate Naomi So.( Original Link of Vans HK facebook post) Naomiso’s customised Vans Authentic sneaker features a red bauhinia flower, figures in yellow gas masks and helmets and a yellow umbrella — all symbols of the pro-democracy movement that began in reaction to a proposed (now withdrawn) extradition law, but have since expanded into a fight for five key demands, including an investigation into alleged police misconduct by the local police force and resumption of democratic reforms. It is reported that more than one design was taken down due to this current event . Moreover, in the Europe Section, Vans HK also removed the Design of 5.Lock.E over the design for Hong Kong which depict the yellow umbrella and other common gear in the protest. That outspark a public outcry in Hong Kong, condemning Vans against self censorship. Afterwards, they claimed on Facebook that they do not have political stand and such disqualification is due to not compliance with the competition rules
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