Once a work or farming tool with few creature comforts, in the 1950s US consumers began purchasing pickups for lifestyle reasons, and by the 1990s, less than 15% of owners reported use in work as the pickup truck's primary purpose. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as GM, Ford, and Fiat Chrysler Automobiles, accounting for more than two-thirds of their global pretax earnings, though they make up just 16% of North American vehicle production. These vehicles have a high profit margin and a high price tag, with 40% of Ford F-150s selling for US$40,000 or more.
The term pickup is of unknown origin. It was used by Studebaker in 1913 and by the 1930s, "pick-up" (hyphenated) had become the standard term.
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