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A pickup truck or pickup is a light-duty truck that has an enclosed cabin and an open cargo area with low sides and tailgate. In Australia and New Zealand, both pickups and coupé utilities are called utes, short for utility vehicle. In South Africa, people of all language groups use the term bakkie, a diminutive of bak, Afrikaans for "bowl" or "container".
Once a work or farming tool with few creature comforts, in the 1950s US consumers began purchasing pickups for lifestyle reasons, and by the 1990s, less than 15% of owners reported use in work as the pickup truck's primary purpose. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as GM, Ford, and Fiat Chrysler Automobiles, accounting for more than two-thirds of their global pretax earnings, though they make up just 16% of North American vehicle production. These vehicles have a high profit margin and a high price tag, with 40% of Ford F-150s selling for US$40,000 or more.
The term pickup is of unknown origin. It was used by Studebaker in 1913 and by the 1930s, "pick-up" (hyphenated) had become the standard term.
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