Poppy Playtime is a survival horror video game developed and published by American indie developer Mob Entertainment. The player takes the role of a former employee of toy-making company Playtime Co., who revisits its abandoned toy factory 10 years after its staff's disappearance. The player navigates through a first-person perspective and must solve puzzles, some requiring a gadget named the GrabPack, to progress while avoiding various enemies.
The first chapter was released on Steam for Microsoft Windows on October 12, 2021, and later for Android and iOS on March 11, 2022. The second chapter was released for Microsoft Windows on May 5, and for iOS and Android on August 15. All chapters after the first will be released as downloadable content. The game garnered positive reviews for its gameplay on its initial release, but the second chapter received mixed reviews for its numerous bugs. Additionally, the game developer team Mob Entertainment received harsh criticism for announcing non-fungible tokens of in-game content.
The player receives a package that contains a VHS tape, which shows a commercial for the titular doll Poppy Playtime and tours of the factory before abruptly cutting to spliced-in footage of graffiti of a poppy, and a letter from the missing staff, requesting them to "find the flower". They then enter the abandoned toy factory and, after solving the code to a security door, acquire the GrabPack, which they use to unlock the door to the lobby. After entering the lobby, the player is introduced to Huggy Wuggy, who is on display in the center of the room. While trying to unlock one door in the lobby, the power suddenly cuts, forcing them to restore power in the power room.
After heading back to the lobby, they discover that Huggy has disappeared from his display. The player then restores power to a control panel in order to control an overhead crane and retrieve the right hand of the GrabPack, which they use to unlock a hatch to a conveyor belt that leads to the "Make-a-Friend" section of the factory, where they restore power to the machinery and manufacture a toy. They then place the toy in a scanner and open a door to a hallway which, after the player enters, Huggy suddenly appears from and chases the player through the vents. After reaching a dead-end, the player pulls down a box and breaks part of the conveyor belt, causing Huggy to fall to the bottom of the factory. They then head to the aforementioned graffiti and open a door to a hallway, leading to a room where they find Poppy in a case which the player opens, freeing Poppy.
Huggy Wuggy is a toy produced by Playtime Co., who debuted in Chapter 1: A Tight Squeeze as the main antagonist. He is the mascot of Playtime Co. and one of the company's most popular toys. He was last seen falling into the abyss of the factory at the end of Chapter 1.
Huggy Wuggy is a tall, slender creature covered in thick, bright blue fur. His arms and legs are several feet in length and end in large yellow hands and feet. The hands have large Velcro straps on them, and the feet possess four digits including thumbs, though they are fused together and are unable to move individually (with the exception of the thumbs). His torso is stout and disproportionately small in comparison to his long limbs. His head is large and contains two large black, dilated eyes. On his face are oversized, bright red, cartoonish lips.
His monster counterpart remains largely the same, with the exception of his eyes being dilated bigger than intended, giving off a deranged and disturbing physique. Behind his lips is a maw of dozens of jagged needle-like teeth. Closer observation of Huggy's mouth shows a secondary set of jaws located by his throat, akin to that of a Moray Eel.
As a toy and mascot, Huggy Wuggy is demonstrated to be warm and welcoming, giving anyone warm hugs. He is also noted to be quiet and doesn't speak often, thus preferring hugs as his interaction method.
His monster counterpart, however, shows him to be a murderous creature, slaughtering anyone he encounters. While chasing after the player, Huggy constantly wears a deranged toothy smile, suggesting that he enjoys hunting his victims (or more simply that his anatomy prevents him from not smiling).
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