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Wildberries is the largest Russian online retailer founded in 2004 by Tatyana Bakalchuk. Besides Russia, they have services in 15 other countries: Armenia, Belarus, France, Germany, Israel, Italy, Kazakhstan, Kyrgyzstan, Moldova, Poland, Slovakia, Spain, Turkey, the United States and Uzbekistan, with more than 48,000 employees. Wildberries sells 37,000 brands of clothing, shoes, cosmetics, household products, children goods, electronics, books, jewelry, food and much more. The company processes 750,000 orders on average a day online.

In July 2021, Ukraine imposed sanctions against Wildberries and its owner Tatyana Bakalchuk. Trade in military uniforms and anti-Ukrainian books was named as the reason. The company said it didn't have assets in Ukraine or capital, so sanctions wouldn't harm Wildberries, but only Ukrainian entrepreneurs using its platform. Wildberries told that it sold goods that other foreign players sold in Ukraine. Wildberries accused Ukraine of double standards and discrimination of business. The company's speaker Wildberries didn't expect harm to the company.

In February 2022, the company launched the program of 5 billion roubles to subsidy assistance of merchant discount rate for local sellers providing quick delivery.

On Summer 2022, the company became a kit manufacturer for various Russian Premier League clubs, such as FC Spartak, PFC CSKA and FC Zenit.

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