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Snickers is a brand name chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that has been enrobed in milk chocolate. The annual global sales of Snickers was $2 billion as of 2004.
In the United Kingdom, the Isle of Man, Jersey, Guernsey, Ireland and Europe, Snickers was sold under the brand name Marathon until 1990. Snickers-brand Marathon energy bars have since been sold in some markets.
In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.
The early (1939) ingredients list includes white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, whites of eggs and salt. By 2019, the ingredients for the original bar had been refined to milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin, artificial flavor), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.
The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). As of 2018, the United Kingdom bar has a weight of 48g, with 245 kcal, and the Canadian bar 52g with 250 kcal.
Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5g. This weight was subsequently reduced to 58g in 2009, and to 48g in 2013. In the United States the listed weight in 2018 was 52.7 g.
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