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Mazda Motor Corporation, commonly referred to as simply Mazda, is a Japanese multinational automaker based in Fuch, Aki District, Hiroshima Prefecture, Japan.
In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide. In 2015, Mazda was the fifteenth biggest automaker by production worldwide.
The name Mazda came into existence with the production of the Company's first three-wheeled trucks. Other candidates for a model name included Sumera-Go, Tenshi-Go and more. But these were swept aside when it was decided to name it in honor of the family name of then company president, Jujiro Matsuda. The name was also associated with Ahura Mazda (God of Light), with the hope that it would brighten the image of these compact vehicles. The Mazda lettering was used in combination with the corporate emblem of Mitsubishi, which was responsible for sales, to produce the Toyo Kogyo three-wheeled truck registered trademark.
North America is Mazda's biggest market. Mazda's market share in U.S. fell to a 10-year low in 2016 at 1.7 percentMazda's brand loyalty was 39 percent in 2016, below the industry average of 53 percent.
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