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Labubu /lɑːˈbuːbu/ lah-BOO-boo, Chinese: 拉布布) is a brand of collectible designer plush toy monster elves created by Hong Kong-Belgian designer Kasing Lung and marketed by and sold exclusively at China-based retailer Pop Mart. Labubu is also the name of the main character in the series.
Labubu began as a character designed by Kasing Lung (born 1972), a Hong Kong–born artist raised in Utrecht, Netherlands, who later settled in Antwerp, Belgium. Labubu was part of Lung's story series The Monsters, which was influenced by Nordic folklore and mythology that he enjoyed during his childhood.
Labubu was first introduced in 2015 with "Monsters" figurines produced by the company How2Work; the toy gained wider recognition in 2019 following a collaboration with Pop Mart. This partnership boosted Labubu's popularity among collectors.
By 2025, Labubu had released over 300 different Labubu figurines, ranging in size and price, from $15 for an eight-centimetre (3 in) vinyl figure to $960 for a 79-centimetre (31 in) "mega" edition. In June, a 1.2-metre-tall (4 ft) mint-green Labubu was sold for $170,000 at the first official Labubu auction held in Beijing. An anime adaptation (planned to air for 156 4 to 5-minute episodes in a 7-minute time-slot) is planned to air in mid-2025.
Labubus are described as having a playful yet slightly fierce look, featuring round, furry bodies, wide eyes, pointed ears, and nine sharp teeth that form a mischievous smile. Aside from Labubu herself, other figures also belong to a "tribe" called "The Monsters", including the characters Mokoko, Pato, Spooky, Tycoco (Labubu's "skeleton-looking" boyfriend), and Zimomo (the leader of the Monsters, with a spiked tail). The dolls have been produced with a variety of appearances.
The first Labubu key-ring line, titled "Exciting Macaron" (Chinese: 心動馬卡龍), was released in October 2023. Other collections include "Fall in Wild", the seven-figurine "Have a Seat" (Chinese: 坐坐派對) line, and "Massive into Energy" (Chinese: 大動力系列).
Pop Mart has also collaborated with various brands, producing a Coca-Cola-themed winter blind box series of eleven Labubus in late 2024 and a 13-figurine line of The Monsters re-imagined as characters from the manga and anime One Piece in early 2025. Other figures have been released exclusively at various museums, such as the "Labubu's Artistic Quest" series sold at Pop Mart's store at the Louvre in Paris.
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