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My Little Pony: Friendship Is Magic is an animated television series based on Hasbro's My Little Pony franchise. The series follows a studious pony named Twilight Sparkle (Tara Strong), her dragon assistant Spike (Cathy Weseluck) and her friends, Applejack (Ashleigh Ball), Rarity (Tabitha St. Germain), Fluttershy (Andrea Libman), Rainbow Dash (Ball) and Pinkie Pie (Libman). They go on adventures and help others around Equestria, solving problems with their friendships.
Animated in Flash, the series aired on Discovery Family (formerly The Hub) from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust to head the show. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys as a child, and incorporated fantasy elements. However, due to a hectic production schedule and a lack of creative control, she left the series during its second season.
Friendship Is Magic became one of the highest-rated productions in The Hub's history. Despite its target demographic of young girls, the series attracted an unexpectedly large following of older viewers, mainly adult men, known as "bronies". The series gave Hasbro new merchandising opportunities. A spin-off franchise (My Little Pony: Equestria Girls) was launched in 2013 and ran alongside the series for six years. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020.
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