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The toymaker launched the unboxing toy line L.O.L. Surprise! in December 2016. The L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. MGA Entertainment plans to double the sales of L.O.L. Surprise toys in 2018. Several new higher priced L.O.L. Surprise toys have been released over summer including the L.O.L. Surprise House, L.O.L. Amazing Surprise, and the L.O.L. Bigger Surprise!. The L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon in November of 2019, according to Shareably.
VAN NUYS, Calif., Dec. 12, 2017 /PRNewswire/ -- MGA Entertainment (MGAE), one of the world's leading privately held toy and family entertainment companies, announced today that L.O.L. Surprise Tots have taken the lead in the race for the top selling toy of the year. With the holiday season in full swing, L.O.L. Surprise doll assortment is the #1 toy YTD Nov 2017 in the U.S., according to The NPD Group.
MGAE is the fastest growing toy company amongst the top 5 toy manufacturers in the U.S., up 70% for November, according to The NPD Group.
"Our worldwide growth is over 200%. This growth is not just based on L.O.L Surprise. All our NEW innovations are doing great. Crate Creatures Surprise has become a best seller in its category after just two weeks. Glam Goo, another NEW innovation for spring 18 is also an early sell out. And, with Smooshins, kids can make L.O.L. Surprise dolls over and over again and keep being surprised," said Isaac Larian.
This success is attributed to the BEST creative and passionate team in the USA.
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